Looking at an “aspirational India”, now Snapdeal has spent Rs 200 crore in repairing activities as well as unveiled an exceptional logo as well because the e-commerce highly concentrates on wooing a further hundred million prospective online shoppers. While considering the SoftBank-backed firm, it has pumped really in over about Rs 200 crore to re-brand an initiative that will consist of a 360-degree branding campaign in advance of the festive season.
Kunal Bahl, who is a CEO and Co-founder of Snapdeal, told that “There are approximately fifty to sixty million internet consumers in India now and for the e-commerce to turn into larger, the next three hundred to four hundred million individuals using the internet would be extremely essential. Things like fast shipping, discounts and functional advantages are previously there, but go on, brands of e-commerce will really have to withstand for certain things of a greater order. “
With this fresh positioning, the Snapdeal is concentrating on the further phase of development, engaging with the further hundred million online buyers, he added.
This re-positioning by Snapdeal comes in front of festive season. Snapdeal has completed away with their red and blue logo, replacing this with Vermello red-colored box.
Bahl said that “Out delivery covers will be really in an excellent red shade, which our team is calling Vermello. This fresh logo, with 2 arrows created a box, clearly conveys the journey of Snapdeal as enablers, partners, indication upwards, onwards and progress.”