The E-commerce market is strongly growing each passing year. Current e-commerce statistics state that 40% of the worldwide internet users have bought products online through smartphones, desktop, mobile devices, and other devices.
It has been found that amazon is the leading e-commerce platform worldwide. But now a change has begun, people shift their purchase from US, Europe market to China and Asian countries.
Usability of mobile phones and internet across the globe is the essential factor in the growth of ecommerce industry. However it’s not easy to take business online and establish the online identity but there are certain ecommerce agencies that make your task easier right from designing a unique website to listing or selling the product online.
If you visit famous e-commerce sites like amazon or alibaba, you will find that, they start triggering their ads on various platforms like Instagram, Facebook, Youtube and other musical app. This shows how effective their advertising strategies are and they are making billions from their platforms.
Also, Due to Covid-19, there is a huge impact on every business sector. Learn how coronavirus effects on ecommerce stores.
Keeping this in mind, in this post, we will talk about 5 emerging ecommerce trends that everyone should follow before taking business online.
- Mobile shopping & payments
The size of Mobile commerce market has been constantly growing from a couple of years and it is expected to grow even more faster in the upcoming years. Digital Payments are also Closely connected to ecommerce. Digital Payments are extremely convenient for the mobile shopping experience.
2. Use of AI ( Artificial Intelligence) to know more about users.
Today, AI is enabling companies to sense, predict and automate. The use of artificial intelligence in the ecommerce industry is vast.
Many Big companies already implemented AI to enhance their ecommerce visibility and generate revenue through sales & marketing.
Companies using AI to retrieve data about the targeted audience and use it to enhance their performance and functions.
3. Personalized shopping Experiences
It is important to enhance shopping experiences to boost sale also it helps consumer to feel connected to the brand and simply improve the online shopping experience.
A successful platform is the one which offer latest or unique products to their existing or new customers.
At the same time, On-site interaction is equally important. Product should be display in the relevant category also up-sells or cross-sells on product pages, cart and checkout should be personalized.
4. Use of chatbots to improve shopping experience.
Chatbots gives the feeling of personal attention because it allow stores to communicate with multiple customers, receive their feedback and respond promptly.
Experts predicts that more than 80% of the businesses will use chatbots in 2021.
5. Growing volume of voice search
Researcher predicts that 80% of the US Household will use a smart speaker to search query.
People are increasingly relying on search assistance like Google or alexa to search anything right from forecasting weather to buy products online.
Undoubtedly, There are lot of potential for ecommerce businesses in the upcoming years. If you are thinking of creating an online store, keep in mind these exceptionally important ecommerce trends.