It does not matter if you have a personal account or business account on Instagram; having thousands of followers is always exciting. Moreover, your account gets the right amount of social recognition. Apart from social recognition, there are a lot of additional benefits that come with having many followers on your Instagram account. Some of the reasons why the number of your Instagram account matter are
- It helps you present your content in front of a wider audience.
- Since it proves your social presence, it offers a lot of credibility to your account and the business you are running through it.
- An interactive comment and DM section provides a positive and effective social brand image.
While you are not getting enough followers, never think about buying them. If you buy followers, you would have a big following but end up without a properly existing and interactive audience. Apart from that, buying followers is illegal according to the guidelines set by Instagram. Hence they can ban or suspend your account for violating the rules.
If you are wondering how to grow your Instagram followers, here are some quick yet practical tips that you can follow. All these will attract you to an organic base of followers and nothing illegal.
Analyze Your Target Audience
When you use a creator or business account on Instagram, the platform provides you with their analytics tool to keep track of the interactions made on your account. The tool is known as Instagram Insights, and as the name suggests, it provides essential insights and metrics to keep track of your account and the engagement you are getting. You can use these numbers to determine the type of audience and improve your content accordingly for maximum engagement.
Post Good Quality Images
Initially, Instagram was launched to post pictures and not as a business platform. Eventually, it turned out for businesses, but the basics remain where you need to post images as primary content. Hence, to gain followers and get brand deals on Instagram, you need to post high-quality images. Since this platform is full of professional content creators, your content also needs to meet the standards to keep up with them.
Up Your Hashtag Game
Hashtags are crucial for attracting a broader audience to our Instagram account. The more and correct hashtags you use, the more you are likely to appear on the dedicated page of those hashtags searched across by thousands of other Instagram users. Thus you get an easy chance of increasing the engagement. Depending on the content you post, use the most trending hashtags to stay on top. You can also be part of an influencer marketing strategy for maximum engagement.
Engage Directly with the Audience
If you want to keep gaining followers, you need to interact directly with your audience. The more you interact and engage with your followers, the better it becomes to develop trust and a better follower base. Reply to comments and DMs to show that you care for your audience and value their feedback and appreciation.
Make Use of the Ads
Paying and buying for followers or like is illegal, but paying for Instagram Ads is not. You can pay Instagram to display your posts as ads to millions of users and get your content out there. There are various areas where you can post your ads, including the simple feed, Explore section or even reels. A recent study revealed that an Instagram ad could reach out to nearly a billion people.
Analyze Different Times of Posting
Although there are billions of active users on Instagram, and they are active throughout the day, there are certain strategic times in which you should post. These strategic times are when the bulk of users are active on the platform. 1The only thing is that this demographic differs from one user to another and depends on the geographical location.
Wrapping Up
If you are wondering how to be Instagram influencer, then you need to have a broad and solid follower base. Only then can you engage more and become an influencer which essentially means influencing people to adopt a particular lifestyle based on your validation.