google analytics Archives - Ecommerce Guru https://www.ecomm-guru.com/tag/google-analytics/ Tue, 15 Dec 2020 07:59:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ecomm-guru.com/wp-content/uploads/2018/07/cropped-10-07-2018-4-02-37-PM-32x32.png google analytics Archives - Ecommerce Guru https://www.ecomm-guru.com/tag/google-analytics/ 32 32 How to setup Google Analytics 4 Property (GA4) https://www.ecomm-guru.com/how-to-setup-google-analytics-4-property-ga4/ https://www.ecomm-guru.com/how-to-setup-google-analytics-4-property-ga4/#respond Fri, 11 Dec 2020 07:11:40 +0000 https://www.ecomm-guru.com/?p=2556 What is GA4? GA4 is built on the Google analytics app + web application backbone (Firebase). In data collection and reporting, GA4 takes a different approach from what you used to see in Universal Analytics (UA). Through transitioning to an ‘event’-based model, Google is pushing advertisers to reconsider how they view user data. In GA4, knowledge is gathered and interpreted differently, as it focuses mainly on the activities and experiences of the user’s journey. It […]

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