The online retail market in India has snowballed over the years. Improved connectivity and the proliferation of smartphones over the past decade have completely transformed Indian commerce. As more and more Indians get access to online services, they become accustomed to shopping online. Some ecommerce experts say that the Indian ecommerce marketplaces revenue will touch the $150 billion mark by 2022. It’s no surprise that there will be more myriad online marketplaces for retailers in India to choose from.
Amazon is India’s largest ecommerce marketplace with 296 million monthly visits. However, in Amazon marketplace list of most trafficked websites, India ranks fifth with 6% of the global total. This reflects the significant penetration of ecommerce in India as a whole.
India is a very successful market for Amazon marketplace, and the company is in an ideal position to benefit from the exponential growth of ecommerce in the country. Amazon built its own logistics system by collecting it directly from sellers with fulfilment centres and local courier services. Amazon being the best ecommerce marketplace platform in the country now has 60 fulfilment centres in 15 states in India.
Flipkart is one of the most popular and successful ecommerce marketplaces in India, with 167 million visits per month. Founded in 2007 by two Indian entrepreneurs, it is the second-largest online marketplace in India. The company initially focused on book sales and later expanded to sell a broader range of merchandise.
Flipkart has developed several home brands, including MarQ for large appliances and SmartBuy for a wide range of electronics, appliances, and home goods.
Myntra, owned by Flipkart, is the third-largest ecommerce marketplace in India and primarily sells fashion, but it also has a section for homewares. It is the only one among the significant (top four) ecommerce marketplaces in India that sell a specific product category instead of general merchandise.
Myntra was founded in 2007 and it initially sold personal merchandise to businesses, including products such as T-shirts and mouse mats. The site was commissioned for fashion in 2011 and was acquired by Flipkart in 2014 for approximately $280 million.
Snapdeal is the fourth largest ecommerce marketplace in India, with 15 million visits per month. It was initially founded in 2010 as a daily deals platform, similar in style to Groupon, but became a traditional online marketplace in 2011. Snapdeal still maintains the image of a marketplace where low prices are the most crucial factor.
The sale on Snapdeal is open to Indian businesses only. Sellers can order packaging materials from Snapdeal and schedule order collection directly through the site. A network of service providers helps sellers take product photos and upload data.
Paytm Mall is a B2C model inspired by TMall, China’s largest B2C retail platform. Sellers have to go through Paytm-certified warehouses and channels to ensure consumer confidence. Paytm Mall has established 17 fulfilment centres across India and partnered with over 40 couriers. Paytm Mall raised $200 million in March 2018. It is an e-commerce platform. Here you can buy everything you need from the market.
Paytm Mall is a dedicated app for online shopping, just like any other ecommerce app/website. Options like recharge, bill payment, utility bills, and other money-related activities.