The UK ecommerce market is called as one of the most attractive markets in the world. An average person spends £866 per person on online shopping annually. British online shoppers are the leader in European countries and among the top countries worldwide. In 2020, online sales growth in the UK was 11.1 times higher than offline growth. A large proportion of these online sales were made in the UK’s top markets.
It should come as no surprise that Amazon leads the British ecommerce marketplace, as do most Western countries. To put the 474 million visits per month into perspective, the UK population has to be taken into account. There are about 67 million UK visitors, which means that each of them visits Amazon marketplace for 2-3 days on average.
The only ecommerce marketplace that can come close to Amazon’s numbers in the UK is eBay. The American company, established in 1995, may register a turnover of $20.27 billion globally in 2022. The benefits of selling through eBay are similar to those of Amazon. However, while visitor numbers are slightly lower, fees for selling through eBay are lower than those of other renowned platforms for most products.
While Etsy can be called the leader of the other ecommerce marketplaces in the UK, there is a significant difference between Etsy and the top two marketplaces in the UK (Amazon and eBay). The number of visits to Etsy is more than 8x the number of visits to eBay and 11 times higher than the number of people who visit Amazon marketplace.