4 Ecommerce Websites That Are Dominating The Indian Market - Ecommerce Guru
4 ecommerce websites that are dominating the Indian market
4 ecommerce websites that are dominating the Indian market

4 Ecommerce Websites That Are Dominating The Indian Market

As we all know, the Indian ecommerce industry has grown at a rapid pace that industry experts never imagined. Approx 30% growth in the ecommerce marketplace has been recorded in recent years, which is expected to expand in the coming years. The statistics point out how big and promising the ecommerce business in India is.

We have compiled a list of leading ecommerce website development platforms that are performing brilliantly and have captured many eyes of Indian buyers online. 

Also, if you are planning to switch from your offline business and want to start with your online journey, you should read this article until the end. We have mentioned a couple of ecommerce website template builders that have effectively provided maximum satisfaction across the Indian market.

Before we go straight to the list, let us first have a clear understanding of ecommerce, categories, and types of ecommerce platforms, as it may be difficult for people who even lack the basic understanding.

Different Ecommerce Models 

Ecommerce marketplace generally refers to the sale or purchase of products or services over the Internet through electronic devices such as mobiles, computers, laptops, or any other electronic medium. To know further in detail about Ecommerce, you should be familiar with all its different categories:

  1. B2B: Business-To-Business

B2B ecommerce platforms involve the process of selling and buying between two different businesses online. The ultimate objective is easily understood, which is to expand customer reach and operating costs to increase revenue generation. B2B sellers typically work with wholesalers, large retailers, non-profit organisations, or resellers.

  1. B2C: Business-To-Consumer

When a business sells its products or services directly to the consumers with no pre-defined barriers, it refers to the B2C or Business To Consumers ecommerce. 

We have exemplary B2C ecommerce business models in India: Amazon, Walmart, eBay, and Shopify.

  1. C2B: Consumer-To-Business

C2B ecommerce platforms majorly emphasise generating revenue with the help of their customer base. It could be via ideas by crowdsourcing, receiving feedback, or more. The critical factors in the C2B ecommerce business model are audience engagement and market research. 

Shutterstock and Google Adsense are the best examples of the C2B ecommerce model.

  1. C2C: Customer-To-Customer/ Consumer-To-Consumer

C2C can be customer to customer or consumer to consumer. It is an ecommerce business model that focuses on the product or services transactions between the customers. Moreover, it connects people and encourages them to do business regardless of the category, goods or services.

Types of Ecommerce platforms

  • Hosted

A hosted ecommerce marketplace platform is a “software as a service” (SaaS) that hosts an online store. A well-hosted ecommerce platform will have ecommerce-specific features such as online payment integration and inventory management, robust and reliable server technology resources, and expertise in compliance and security. These platforms deal explicitly with web-based transactions and data management.

  • Self-Hosted

Self-hosted platforms usually work with the help of web hosting. Self-hosted platforms are decentralised, which means you are not dependent on any centralised service and are free to choose your hosting service. It grows with added mobility as per the requirements of the customer.

Now, let’s move on to some of the leading ecommerce platforms that have been successful and have proved their dominance in the Indian ecommerce industry.

List of Top Online Selling Platforms


Marketplace NameAmazon India
FounderJeff Bezos
Established ( In India)2013
HeadquartersHyderabad, Telangana
Revenue$116 Billion


Marketplace NameFlipkart India
FounderSachin Bansal
Established ( In India)2007
HeadquartersBangalore, Karnataka
Revenue$78.4 Billion


Marketplace NameMyntra India
FounderMukesh Bansal, Ashutosh Lawania, Vinit Saxena
Established ( In India)2007
Revenue$30 Billion


Marketplace NameSnapdeal India
FounderKunal Bahl, Rohit Bansal
Established (In India)2010
HeadquartersNew Delhi, India
Revenue$5 Billion

Knowing the list of a few big companies is not enough. Many readers may want to start with their platform after realising the supremacy of the above-listed ecommerce platforms.

That’s why we have compiled a list of a few ecommerce website development platforms that are an easy-go-to for kicking off your journey. 

Best Ecommerce Websites Builders In India:





Let’s Wrap Up

Although these platforms operate with a vast range of products and services, they highlight some big brands that specifically dominate other ecommerce marketplaces and stand out in the overall online competition. Amazon and Flipkart are considered the most in-demand ecommerce platforms in India, with a collective user base of more than 40-45% of the market share of 900 million approx. in total.