Best eCommerce Shipping Strategy that will Work for your Startup - Ecommerce Guru
ECommerce shipping

Best eCommerce Shipping Strategy that will Work for your Startup

Whether you’re starting an online store or already have one, shipping is one of the most essential and determining aspects of the success of your online business. Set up your eCommerce shipping plan and decide on your store’s shipping policy, pricing, region, and carrier ahead of time to avoid any problems later.

One of the most common blunders made by companies is failing to consider their delivery plan. They overlook other relevant aspects such as prices, shipping region, and so on after they know their carrier. Even if your online business has the greatest design and offers a diverse selection of items at the best pricing, if you are unable to provide effective delivery, you may lose a large number of prospective consumers. You must have a suitable delivery plan in place to avoid being abandoned by consumers.

How do the right shipping strategies help the brands?

eCommerce shipping is an important element that has a direct influence on your ecommerce company’s image. Do you know that 60 percent of clients prefer to buy from ecommerce firms that can provide them with simple and convenient delivery options, according to experts?

Your consumers will be exposed to your shipping once the products have been dispatched. Their experience will either produce good or bad word of mouth; you must prevent the latter at all costs.

According to an expert study, 38 percent of online buyers have never purchased from the same retailer again due to bad delivery experiences. Don’t let your consumers down!

Why Do You Need an Ecommerce Shipping Strategy for Your Online Store?

If we had to sum it up in a sentence, we would say that we aim to minimize cart abandonment and improve sales at the store. Do you realize that high delivery costs are the leading cause of cart abandonment? You must carefully arrange shipping rules and pricing to reduce this number.

You’ve probably observed that a visitor comes to your website, selects a product, and adds it to their shopping basket. He does, however, abandon the cart at the cash register.

Also Read: 8 Highly Effective Ways to Promote a Product

Set your shipping costs based on weight rather than item cost.

Are you curious as to why? Because your courier business charges you based on the weight of your package rather than the cost. Obviously, you will charge our customers shipping according to the courier company’s rates. Check the applicable weight of your goods to establish your eCommerce store shipping charges.

Obtain a Shipping Rate Combination

If you can’t provide free or flat-rate shipping on your items, you may easily combine shipping costs for multiple products or based on the total amount at checkout. You might, for example, provide free shipping on high-profit-margin items. Alternatively, you may create tabs for shipping costs, such as charging Rs. 100 for delivery if the total amount is up to Rs. 1500. You can also provide free shipping. Set up tabs for your items and profit margins based on your analysis.

Make Shipping Policies More Transparent

Clearly state your shipping regulations on your website. This will not only remove any lingering questions in your customer’s mind, but it will also help to improve your brand’s reputation by choosing for open communication. Provide tabs for shipping rates, carrier services, shipment zones, and more.

Clarity is the key

You might not believe it, but simplicity is really effective. When it comes to ordering fulfillment requirements and shipping rules, your first and primary ecommerce shipping technique must be to give crystal clear information.

This is the most basic requirement for a flawless ecommerce shipping experience. Any information about your shipping rules should be written down and pinned to your website so that your consumers know exactly what to anticipate from you.


Flat rate shipping is when ecommerce shipping companies charge their consumers a set shipping fee. Some ecommerce firms impose a flat rate shipping cost on all purchases, while others charge a flat rate shipping fee on orders that fall within a specific weight range, order value, or any other category.

The disadvantage of this delivery technique is that you must always be mindful of the numbers. In the flat rate shipping category, some orders may fully cover shipping charges, while others may not.

Recommended Read: How to Upsell and Cross-Sell on Your Online Store (2021)