It’s a perfect way to boost your sales to get a high product rating on Amazon, as more potential customers can find your products as they search the website. Sellers need to understand how Rank Amazon products to the top of search results, and Amazon’s search algorithm (called A9) works to rank Amazon successfully. Here is a list of Amazon product ranking ideas that Amazon’s A9 algorithm considers when rating the product in terms of conversion, importance, and customer satisfaction.
1) Have a top-notch product title
The first thing shoppers will note is your product title. You want to ensure that yours a) catches their interest and b) suits what they are looking for.
Do your research on keywords and change your title accordingly. One quick tip is to review how your top rivals title their goods and use your approach to a similar process. Include the product name and as many keywords that are descriptive as possible.
2) Pique attention with top-notch photography for products:
The other thing shoppers find in the item results in the picture of your product. Inside a picture, against a white background, and without any additional text or graphics, the main product image should include the entire product. Make sure that all your pictures are at least 1000 pixels wide or high. Consider using diversity in your photos to make them stand out and get shoppers to connect with your listing.
3) Optimizing a description of your product:
They may go ahead and purchase after shoppers have fun browsing through your photos. Others will want to know more, though. It is where an outstanding definition of a product makes a big difference. Include keywords in the overview of your product, but more specifically, make your product look interesting! Highlight key pain points and any strategic differentiators, then it solves.
4) Keep rates reasonable:
For Amazon sellers, price is a key factor. You’ll miss sales if you’re not competitive, and your Amazon sales rating will suffer. It isn’t easy to continually track your competitors’ products’ prices, especially if you have a high volume of SKUs. Instead, you can save time with Amazon reprising apps and remain competitive.
5) Offer Amazon Prime:
Worldwide, there are over 150 million Amazon Prime owners. There are a lot of customers who could buy from you. Anyway, don’t think you can trick these shoppers into purchasing from you. Before they ever visit your product page, they will find out you’re not Prime-eligible. Amazon Prime is the first filter that Amazon shoppers can click when browsing.
6) Answered questions:
An indirect way to enhance your Amazon product ranking is by answering questions. It doesn’t impact your rating directly, but it does change converts. Amazon does place value, however, on it. The number of questions asked about your product, along with feedback, is put at the top of your page.
7) Gain more reviews from Amazon:
Everyone knows good reviews are the secret to rank higher on Amazon search. While buying, over 90 percent of shoppers read online reviews. Shoppers might like what they see in the images and descriptions of your items, but reviews are what will make them trust you enough to click the purchase button.
There are many individual factors involved in Amazon product ranking; customer service is crucial at the end of the day. You’re going to find yourself at the top of the search rankings if clients love your product, and it helps Amazon develop its brand.