There is a saying in Indian culture, ‘We Are Not Less Than Anybody – Hum Kisise Kum Nahin,’ and the so-called generation Gen Z indeed proves it. The name Gen Z must have felt like the name of an alien to you. But Gen Z is the newest generation, and the person belonging to this age group is called a Zoomer.
Gen Z is the generation that has value-based knowledge and experience. If you thought you had figured out the Millennials, you are wrong. Gen Z’s are the only ones who can prove the above phrase in their way.
They are not less than anybody because their generation is habitual to digitization, or we can say they are true digital natives. Gen Z is a new generation of shoppers with different choices and ideas about online shopping as they are a high-tech-literate generation; that’s why online retailers should fulfil their expectations. As Gen Z does not fear exploring new things, ecommerce businesses should also learn these concepts from them.
But firstly, we should know what Gen Z means? Let’s discuss.
Suggested Read: Voice Search Optimization For Your Ecommerce Store
What Is Gen Z?
Gen Z is the generation that includes the people born between 1997 and 2012. The people of this generation are referred to as Zoomers, but sometimes people comically call them Zombies.
They are the game-changer, and they only like things with more social interactions and more digitization. No one knows about online shopping better than our Gen Z.
So, further, you will find out the impact of Gen Z on the global rise of the future of ecommerce.
Gen Z vs Ecommerce
Gen Z is the gold mine for online retailers, and they are shaping the future of selling products online in a better way. They have an immense experience in online activities and social interactions and engagements. So to bring more engagement and popularity to ecommerce companies, one needs to get the ‘A’ game in their ecommerce websites.
So for this, ecommerce websites should follow these points:
- Excellent Customer Experience Should Be Delivered
Gen Z demands fast and seamless interactions when they open your website. More than half of the users are less likely to return to a site if they had a bad experience.
So the primary goals for an excellent user experience ecommerce website should focus on:
As the research says, more traffic comes from mobile devices, so the ecommerce companies should primarily focus on making their site mobile-friendly. Having a responsive site will have many potential mobile users as their customers.
Your ecommerce website should be fully secured such that customers will not hesitate while give you their bank account details. Having an SSL cert will provide your ecommerce website with effective security.
- Speed Is The Key To Gain Traffic
As you already read, Gen Z are called Zoomers, but have you wondered why? As they are the true digital natives, they want everything quickly. Speeding up your ecommerce website is essential if you’re going to do well in the market and gain a brand.
The speed of loading images and texts and how fast the site works when browsed on different devices are essential for the speed score. For Gen Z, speed is everything.
Gen Z wants everything very fast, so you need to optimise the search engines to bring more traffic to your ecommerce website.
- Show That You Are Worthy For Them
Talk about your values with them. Values are important for Gen Z, there is always an authenticity in their mind that makes them want more from the ecommerce websites they have engaged with, and they expect something more apart from their products and services.
Gen Z are the only ones who are curious to know everything, whether it is any social issue or personal one; they hear everything. So, your ecommerce website should store some of these values such that they would feel that you are worthy of them.
As Gen Z is engaged more in social media, you can highlight your values and tell them what you stand for, which will bring more engagement to ecommerce companies.
Gen Z is the only generation having more purchasing power. Ecommerce companies need to check out what they are doing to engage with customers and what they will do if they do not make changes to their ecommerce website as generation after Gen Z is unpredictable.
Gen Z knows the need for values as they want to know about your company and you are selling this stuff. They want authenticity, security, accessibility, etc., from you. They know the speed of loading any website and how to shop online easily. So, targeting your ecommerce companies by fulfilling the needs can bring more engagement to their website, with more traffic which will mainly include the people of the Gen Z group.