Grofers is the largest and fastest hyper-local delivery company in India, which lets you order from your mobile phone food, bakery, fruit & vegetables, and other items that you need every day. On December 27, 2013, two IIT graduates, Saurabh Kumar and Albinder Dhindsaa formed Grofers. Grofers Pvt India, to comply with India’s foreign direct investment requirements, Ltd has established at least three significant sellers who will sell Online fruits & vegetables and goods on its platform, even as the grocery delivery start-up seeks to switch from a hyperlocal delivery model to an inventory-led one, two individuals conscious of the development said on condition of anonymity.
Community Retail Pvt was identified by Grofers, which is backed by SoftBank and Tiger Global Management. Ltd, LA Pvt Mega Retail. At present, Grofers operates in Agra, Ahmedabad, Bengaluru, Chennai, Chandigarh, Hyderabad, Indore, Jaipur, Kanpur, Kolkata, Lucknow, Mumbai, NCR, Nagpur, Pune, Surat, and Vadodara. Grofers is also extending its business to other cities.
Pre Condition to Become a seller on Grofers
- You are required to need a Gmail address.
- You must have a PAN Card.
- You will need to keep your orders ready on time.
How to register as a seller on Grofers?
Go to the Grofers connection and click ‘How to Partner’ and then fill in the information provided, such as name, email, current occupation, state, city, type of involvement. Then, push the button to submit. Your Pincode must be reliable to work at Grofers, and you must match the number of requirements set by the online grocery business.
After submitting all the details, you will be contacted by the Grofers team for the partnership, and you can start your Grofers shop.
Recommended Read: How To Register As a Seller on Shopclues – Sell Products Online
Cost Structure of Grofers
Grofers incur costs associated with the acquisition of products or services, the management of its distributor and retailer relationships, the creation of its online portal and website, the maintenance of its IT and communications networks, the management of its partnerships, the execution of marketing and advertising campaigns and the retention of its employees.
Development of Grofers
Grofers understands its consumers well and works hard to attract them through social media. Grofers uses Facebook & Twitter’s power to reach potential viewers. Grofers has created its slick and easy-to-use app and promotes it on Facebook and Twitter. On Twitter and Facebook, Grofers has launched several advertisements offering their customers enticing deals and inducing them to use the offer by simply installing the app. Grofers offers new users a flat 20 percent discount to draw more leads. Grofers began a Twitter and Facebook campaign offering their customers 30 percent off, gradually giving them fresh customers and more conversions from existing ones.
These days, despite so many shopping apps available and many even offer guaranteed delivery on the same day. Grofers tend to push the boundaries by offering delivery within 90 minutes of placing the order and a decent percentage of the discount.
With an increase in the number of customers and a healthy engagement rate on social media, Grofers is now valued at $115 million and growing. Grofers is now preparing to add more categories to sell online grocery products on Grofers, which will ultimately get them more customers. Grofers knows their audience and has used the best strategy to engage with them through their marketing stratum. It has continually grown around the experience of users.
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