Did you know that mastering ecommerce SEO can do wonders for your ecommerce business? Yes, it does! For an ecommerce seller like you, your only wish is to get more online traffic and sales.
SEO is one of the best methods when we look for getting higher traffic to an online store. But is it that much easier to do? No!
As you know, ecommerce sites mainly focus on highlighting their products or services rather than content. Therefore, outperforming your competitors with ecommerce seo can be challenging for you.
Over the past years, we experienced that the e-commerce world has gained mass popularity in the market resulting in people’s obsession with shopping online for everything. But its high acquisition costs make it more problematic for the retailers to generate new customers without losing the old ones.
Hence, to stay in this competitive market, here are the methods that ecommerce merchants can use to grow their business with ecommerce SEO.
Let’s read it…
Some Traffic Booster Ecommerce Seo Tips
Make Sure To Use The Right Keywords In Your Content
Using a keyword tool like Ahrefs or SemRush, you will likely have enough keyword data for the phrases you have written in your content. The main factors that matter in keyword research are its difficulty, search volume, and intention of buyers, and all of these things can help you choose the right keywords.
So, it would be best to use professional tools to see rough search volume and click count per click to determine buyers’ preferences.
Add Keywords By Conducting Competitor Research
Competition is everywhere; whether you are a beginner or an expert, you must learn from others. So, if your competitors rank higher than you in search engine results, you may use their sites to take an overview about ideas to implement in yours.
The first thing is to search for a keyword in Google and choose your competitor. After this, you go through their page and observe the potential changes you can include in yours.
‘But remember that you cannot use the exact strategy like your competitors as it may impact your domain authority.’
Strategies That Can Help You Measure Business Growth With Ecommerce SEO
You Can Use Google Analytics For Measuring Your Website’s Organic Traffic And Engagement Metrics
Measuring Your Website’s Organic Traffic And Engagement Metrics is the most important task! Note it
Suppose you want to see search ranking improvements for your website, then what’s better than using a free tool for this? Yes, it is possible.
Let’s say for example, Google Analytics can help you see more structured data to come out with the best performance.
These immediate ranking improvements can help you think of the significant two factors:
- Increase in your search traffic
- Possible changes in the landing page
These two changes can help you endlessly to achieve the higher ranks.
You Can Use Tools Like Ahrefs For Tracking Search Rankings
Ahrefs is one of the most popular tools that can give solid support to your ecommerce SEO strategy. It has a built-in rank tracking feature to help you get notified of any changes in your rankings. This feature gives you even more in-depth insights about your overall search visibility.
Owning a paid subscription with Ahrefs would add on the benefits.
Link Building Techniques That You Should Use With Your Ecommerce SEO
You Can Partner With Influencers
Influencers have a large following on a website or social media platforms with high domain authority can be a favorite choice for many.
You must have heard of influencer marketing. Right?
As we know, addressing a mass audience could be a little difficult for any business. Thus, now merchants pay an influencer to share their product on social media or websites to compel people to invest in their businesses.
You Can Use Guest posting
Guest posting for blogs and articles can help you to build strong links. You can build relationships with industry experts with highly optimized sites and use their expertise to increase your own site’s exposure. Guest posting brings high-quality links and ultimately increases your SEO rankings.
We saw that applying ecommerce SEO isn’t easy for everyone, especially when you are a beginner. SEO provides you multiple ways of getting traffic from social media to highly optimized websites. That’s why it is the only reliable way that is relatively easy to catch up.
If you want your ecommerce business to have significant traffic and more visitors, you can consult ECOMMERCE GURU to transform your business with exponentially greater sales. And the best part is you don’t have to wait for years to achieve success.