So, if you’re having trouble deciding how to promote your business online or even what options you have, you’re (a) not alone and (b) in the correct spot. Let’s explore the most successful strategies to boost your business online in this piece, whether you have no money, a tight budget, or some wiggle room.
1. Make SEO your best friend.
It’s one thing for you to advertise your company; it’s another entirely for Google to do so. SEO is a set of tactics that align your company’s ranking system with Google’s. However, because this algorithm has evolved to employ machine learning and user behavior to provide the most accurate and high-quality results for searchers, optimizing search engines is just optimizing for searchers—especially those looking for what you have to offer. SEO isn’t just one approach; it’s a collection of them that work together to boost your ranking
2. Create and verify your business profile
Our Google Business Profile (Google’s designation for your Google listing) is what allows your business to appear in Google Maps results, the local section of Google Search results, and the right-side Knowledge Panel in Search results when someone types in your business name and location. This free listing should be a key focus as Google can tailor its results to the searcher’s location.
Verifying ownership of your listing using your free Google My Firm account is critical to using your Business Profile to advertise your business. Once you’ve taken control of your listing, you may optimize it to appear higher in search results and for more relevant searches.
3. Make your blog
We touched on this briefly in the previous strategy, but the content is such a key driver of SEO that it merits its promotional strategy category. For businesses, a blog is not the same as a LiveJournal. Sure, you can write about anniversaries and events. Still, a successful business blog publishes informative content in your brand voice, based on queries and terms that your potential consumers are searching for on Google.
4. Run ads
While SEO can help you reach the top of search engine results pages, it is a long-term strategy that can take weeks, if not months, to see results. If you have the budget, Google Ads is the way to go for more instant visibility. Above organic and local listings, Google Ads appear at the very top of search engine results pages. Google is by far the most popular search engine because it has the highest proportion of search engine traffic and its high level of flexibility, ad creating options, and precise performance analytics to help you advertise your business for free.
5. Optimize your listings
It’s one thing to produce a listing, but it’s entirely different from optimizing it. You may boost the appeal of your business and rank above competitors in searches by filling out every section in your profiles, uploading images, and gathering reviews. It’s also crucial to double-check that the information in all of your listings matches what’s on your website. Inconsistencies could prompt Google to question its trustworthiness.
6. Get reviews
We just covered gathering reviews, but they need their section because they are vital for small and local businesses. Word of mouth is one of, if not the most, effective ways to get the word out about your company to the right people. Reviews on legitimate sites like Google, Facebook, and Yelp are much better than testimonials on your website.
7. Make Facebook pages
Facebook is the most popular social media platform, and it may be a useful tool for keeping in touch with existing clients and attracting new ones. The best way to promote your business on Facebook depends on your industry. Make a Facebook business profile for your company, complete with contact information and a call to action.
8. Connect on Linkedin
LinkedIn has evolved into more than just a place to submit your online résumé; it’s also a way to participate in group conversations, connect with potential clients, build new alliances, or simply network online. Before conducting business with you or your firm, potential clients can research you or your company to see how many employees you have and to learn more about the company’s personnel’s backgrounds.
9. Try out Youtube
Video marketing is a fantastic way to promote your business online for free, and YouTube makes it easy! Using YouTube to promote your business is an efficient approach to engage with potential customers or clients. Making a quick overview video of your company and then publishing it to YouTube creates a useful sales tool that you can display on your website’s homepage or send out in emails to potential clients.
10. Be a part of Instagram
Instagram is the third most popular social networking platform while being one of the most recently released networks. There are many methods to utilize Instagram to engage your audience and promote your brand, thanks to its different publishing formats (permanent photographs, short-lived Stories, IGTV series, live sessions, Story Highlights, and more).
Wrap up
It’s a no-brainer to use Google to promote your business online. It’s one of the best ways to get in front of consumers who are actively looking for answers, with more than 90% of the market share.