Buyers have to find you first to make purchases on eBay. The way this occurs is by searching. You’ll get more views and more sales if your listings appear at the top of eBay’s search results. You’ll get zero if the listings are nowhere to be found.
What is the magic formula for eBay’s search results to hit the top? That is what it is all about in this guide. You will boost your search rating, get more views and make more sales using these tried and tested SEO optimization for eBay listing tips.
One part of that is to improve eBay SEO, but it’s not the entire picture. Four primary practices have been shown to have the most significant influence on the ranking of eBay searches. Although they aren’t realistic for all vendors, if you can, you really should use them.
Recommended Read: How to create a seller account on eBay
The four fundamental to rank higher on eBay search results
To optimize your listings, check eBay listing ranking factors, and boost your eBay SEO, there are many, numerous things you can do. But if you don’t have the time and resources right now to take all of them in, and your listings are already in proper form, these are the top four to concentrate on.
1) Optimize your titles:
Initially, the title is the number one area that eBay investigates. On your listings, it’s “prime real estate,” and you want to make sure that it has been configured for the correct search terms before you move on to something else.
But first, a word of warning. This is not just “keyword-stuffing” with no regard to importance or readability, throwing in all the keywords you can think of. An excellent title ought to read well. Monitoring and comprehension should be easy for our lazy human brains. The more “work” you put on the buyer to read the title, the more they subconsciously dislike your listing, mainly if it is easier to read other results by contrast.
For eBay title creation, we suggest a checklist approach. Work through the following when you build your titles:
- The goal for a 65 to 80 character title (the maximum).
2. Include the type of product near the front of the title (shoe, bed, laptop).
3. Using synonyms but keep the product specific to them. Using terms used by consumers and avoid jargon or acronyms they won’t recognize.
4. Check that the title is easy to read and in a natural order.
2) Maximize conversion rate:
For eBay SEO, the conversion rate is so relevant and appears in this guide because it applies to just about every eBay sales aspect. Later on, there is a whole section on it with eight tips. But it’s also one of the four basics, so it can take you a long way to recognize the fundamental concepts of conversion rate optimization.
It’s a simple formula: Conversion Rate = Sales/Clicks.
And when there are 100 clicks from the search results to your page, your item has eight sales. As a result, your conversion rate will be 8/100 or 8%.
3) Qualify for the free shipping message:
Quick and free shipping has now been one of the critical considerations that both the search engine and the consumers have considered. Shoppers, particularly in specific categories, have become used to fast shipping (often one or two days).
You just won’t be found by many customers if you don’t deliver this. Even if they don’t fully filter you out, you will be pushed down Best Match’s rankings. Notice that eBay’s free shipping service is no longer called “Fast ‘N Free,” but the same criteria are made for the latest free shipping post.
4) Detailed product descriptions:
Avoid using non-relevant information since it only reads a certain amount of information per page from its search engine. For a specific product, eBay recommends that you write a 200-word summary.
So it’s essential to write in-depth about your product so that the consumer gets to know more about your product and goes for purchase immediately. Texts like visiting my shop or seeing more can be used to draw the interest of customers.
The more guidelines you will accommodate, the higher your listings in the eBay quest will rank. With eBay integrators’ support from Knowband, you can now list the items and the details with a few button clicks.
So try to accommodate all of these tactics and stay up to date on the latest developments and techniques, and your listings will begin to rank well on eBay very soon.
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