Everyone wants to try their hands in the business industry, and when it comes to our minds, we can only think of an eCommerce business. Here is a fact that says if you want to grow your ecommerce sales and attract more customers and traffic, you must market it. But to grab these opportunities; you must tackle all the competitors.
Ecommerce marketing is a rising business, and it will continue to grow in 2022 as well. So, if you are serious about growing your ecommerce business features, you should seek to put some strategies in place to help your business move forward.
There are various ways by which you can see your ecommerce business continue to grow. We will discuss some of the best strategies you can use to increase sales of your ecommerce business.
- Develop Your Brand Awareness
A brand name is the soul of any business. Increasing your brand awareness will help people discover your brand and memorise it again in the future. You can impact this by posting regularly on your social media channels and coupling your organic content with paid promotions.
A strong SEO strategy can also help your consumers see your products on the first page of web results. You can also start brand awareness campaigns that will make your way to increasing sales.
- Make Your Email List And Stay In Touch
Email is one of the best performing channels, and more than half of consumers claim that marketing emails help them make purchasing decisions. A powerful email generation strategy starts with collecting consumers’ email addresses. You must always include an opt-in email capture form on your site, and you can increase signups by giving something in return that may consist of a discount code, free shipping, etc.
If you are a newcomer, you should start with a couple of email generation strategies per week, but keep an eye on finding the right balance between high open rates and low unsubscribe rates. Your content should be personalized by including articles, videos, guides, and special offers.
- Mobile Optimisation
Research claims that 59% of mobile users can grow your ecommerce sales; however, smaller retailers achieve a 30% higher mobile conversion rate than big brands, indicating a mobile optimization is an essential experience.
You should make your website mobile responsive such that it can automatically adapt to different device sizes. Quality assurance (Q.A.) tests ensure that your website is easily clickable, content displays correctly, and scrolling is a breeze. You can streamline the browsing, search, and checkout processes by providing autofill suggestions to improve the customer experience.
- Note Customers Reviews And Feedback
Positive reviews from customers are worthy for a growing ecommerce business. According to recent research, reviews can boost conversions by 270%, as 97% of consumers say reviews influence their decision making to the next level. After the checkout process, you can ask for a business review by including a pop-up with a clickable star-rating option.
Social media is a proactive approach that allows you to show your content in your prospective customers’ feeds through campaigns. Video ads outperform photo ads by 40% on Facebook and earn three times more engagement on platforms like Instagram.
Instagram has heavily invested in its ecommerce business features, and it has been seen that shoppable posts generate more than 100 million taps every month. You should experiment with all the placements available such as your Instagram page and stories, Instagram Live, IGTV, and Reels.
The ecommerce strategies discussed above are tried and tested; some will help you achieve quick wins, and others might bring long-term success. Your audience must always be your priority, and you need to understand how they respond to different methods by regularly reviewing your customer and sales data. You will surely discover which tactics work best to grow your ecommerce sales by this method.